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With the majority of small business website traffic coming from organic search, SEO should be taken seriously.
Would you like SEO results like these?
Do you already know how SEO can help your business?
You probably have an idea of how SEO can help your business. You might be searching for certain phrases related to your business and keep seeing websites from your competitors. You’d like to join them (and beat them).
We’ve worked on campaigns for a number of clients serving national and local markets in a range of sectors from our offices in Chester (yes — we’re close to Wirral, North Wales, Liverpool, Manchester — but we’ve worked with clients from Scotland to the South Coast).
The links below give more specific details on particular aspects of SEO.
If you’re not sure about the best way forward, please contact us for some friendly guidance.
Find out about specific SEO Services to suit your requirements:
Target your potential customers
Search Engine Optimisation is far more than simple advertising, it’s an integral part of the marketing process.
SEO can help with:
- Customer Acquisition/Sales — Getting new customers
- Customer Retention & Service — Keeping existing customers
- Branding — Increasing trust and awareness of your brand
- Reputation – Showing the best aspects of your business
Reach Business Goals
SEO has been called both art and science. There’s a lot of conjecture and misleading advice online, and a lot of so-called optimisation is mis-sold to small businesses.
SEO is marketing. It’s a technical and creative process that can be used to reach business goals. It’s that simple.
Here are some typical goals for an SEO campaign:
- Make parts of the website more valuable to visitors
- Increase visits to the website from potential customers
- Increase enquiries & sales from new customers
- Increase enquiries & sales from existing customers
The image above shows how SEO fits into the marketing & sales model “AIDA: Awareness, Interest, Desire, Action”.
[The simple version]
We make changes to the code and content of your website so that Google knows that the subject of your website is these keywords and phrases your customers are searching for.
We make your website fast, more secure and easy to use so that people are likely to buy or make an enquiry. Google like fast and secure websites.
We add things to your website to make it stand out more, enough to make people want to buy/enquire/come back in the future. Google also like websites that are easy to use.
We make your website popular on the internet by getting traffic from links on other websites.
When Google sees some other website linking to yours they see that you’re popular on the internet and rank you higher.
It’s a lot more technical than the above, but that’s our job not yours 🙂
[The simple version]
People Google your business, or your type of business (e.g. they search for something like “plumbers in manchester” or “large red rugs” ).
You want to be at the top of Google when people search for those words, so they click on your website.
When they’re on your website, you’ll want them to buy something or make an enquiry.
If they don’t enquire or buy something there and then, you’ll want them to come back in the future and buy something.
SEO can get you to the top of Google so that you get those visits, and our work can increase your enquiries or sales.