We’re transparent, honest, affordable – and effective:
With the majority of small business website traffic coming from organic search, SEO should be taken seriously.
Would you like SEO results like these?
Do you already know how SEO can help your business?
You probably have an idea of how SEO can help your business. You might be searching for certain phrases related to your business and keep seeing websites from your competitors. You’d like to join them (and beat them).
We’ve worked on campaigns for a number of clients serving national and local markets in a range of sectors from our offices in Chester (yes — we’re close to Wirral, North Wales, Liverpool, Manchester — but we’ve worked with clients from Scotland to the South Coast).
The links below give more specific details on particular aspects of SEO.
If you’re not sure about the best way forward, please contact us for some friendly guidance.
Find out about specific SEO Services to suit your requirements:
Or read more about:
- The business case for SEO
- How does SEO work?
- Why does your business need SEO?
- Why choose BlueGreen for your campaign?
Target your potential customers
Search Engine Optimisation is far more than simple advertising, it’s an integral part of the marketing process.
SEO can help with:
- Customer Acquisition/Sales — Getting new customers
- Customer Retention & Service — Keeping existing customers
- Branding — Increasing trust and awareness of your brand
- Reputation – Showing the best aspects of your business
Reach Business Goals
SEO has been called both art and science. There’s a lot of conjecture and misleading advice online, and a lot of so-called optimisation is mis-sold to small businesses.
SEO is marketing. It’s a technical and creative process that can be used to reach business goals. It’s that simple.
Here are some typical goals for an SEO campaign:
- Make parts of the website more valuable to visitors
- Increase visits to the website from potential customers
- Increase enquiries & sales from new customers
- Increase enquiries & sales from existing customers
The image above shows how SEO fits into the marketing & sales model “AIDA: Awareness, Interest, Desire, Action”.
[The simple version]
We make changes to the code and content of your website so that Google knows that the subject of your website is these keywords and phrases your customers are searching for.
We make your website fast, more secure and easy to use so that people are likely to buy or make an enquiry. Google like fast and secure websites.
We add things to your website to make it stand out more, enough to make people want to buy/enquire/come back in the future. Google also like websites that are easy to use.
We make your website popular on the internet by getting traffic from links on other websites.
When Google sees some other website linking to yours they see that you’re popular on the internet and rank you higher.
It’s a lot more technical than the above, but that’s our job not yours 🙂
What do we optimise?
It’s important you know the benefits of SEO. It’s also important that you are of the process, so we can talk about your objectives in a more effective way.
Search Engine Optimisation is a process of optimising website content, code, and making a website popular.
There is a technical aspect to SEO – but don’t worry – it’s our task to be up to speed on technical challenges, not yours. Plus, we’re pretty good at describing complex topics in simple terms.
Optimising Website Content
We find popular keywords that potential customers search for, and create useful topical pages based around those phrases. We have two primary aims when looking at content – reaching our target audience and making the website useful for them.
Optimising Website Code
We look at the technical makeup of the website. Search Engines need to crawl and index pages and understand the context of website pages through effective coding. We add appropriate meta data, fix problematic pages and take advantage of structural opportunities. The website is audited to ensure it provides a good experience for visitors, which is something search engines value.
It’s a strange phrase, ‘optimising authority’. Search Engines look at a link from one website to another as a “vote” for a site. More quality links results in higher rankings. We’ll create content that earns links from others, bringing traffic and making your website ‘an authority in your industry’, as search engines see it.
[The simple version]
People Google your business, or your type of business (e.g. they search for something like “plumbers in manchester” or “large red rugs” ).
You want to be at the top of Google when people search for those words, so they click on your website.
When they’re on your website, you’ll want them to buy something or make an enquiry.
If they don’t enquire or buy something there and then, you’ll want them to come back in the future and buy something.
SEO can get you to the top of Google so that you get those visits, and our work can increase your enquiries or sales.
Why choose us?
We “speak geek” – we’re able to handle technical aspects of any campaign, and have broad experience optimising websites built with a variety of platforms.
Data, data, data. It’s the stuff that your business runs on, whether you know it or not. Digital Marketing is focused on data because we can record what your customers do and use that information to your advantage. We’ll report to you with the details of things you want to know.
We’re keen to show you our work. Why? Because it powers your rankings, traffic and sales. Our SEO techniques are well-honed and continually developing to enable us to help business we work with. Transparent reporting comes as standard.
Client appreciation for our SEO Services
“Reliable, trustworthy and delivers results”
“A great return on our investment”
“Managed our SEO Campaign brilliantly.”
We want to help our clients do well, and it shows.
We’re based in Chester which makes us local to Wirral, North Wales, Cheshire and Shropshire areas.
Our work isn’t limited to North West England and Wales though – we’ve produced campaigns for businesses and individuals across the country, from Scotland to the south coast.