|Features Of A Website||Features Of A Business Card|
|Published online, accessible on Phones, Computers, Tablets, TVs, Watches, Consoles, Apps & more||Printed on card|
|Dyamic content – can change how you want, when you want||Static content|
|Unlimited space for content depending on your budget, ambition and endeavour||Limited space, maximum two pages|
|Can be successful independently of other marketing, can be key asset in mix||Useful as part of integrated mix|
|Can record visitor behaviour & store conversion data||Can write on it with a biro (or other pen)|
|(Can be) personalised for the visitor||Personalised for the representative|
|Cheap to send around the world||Expensive to send around the world|
|Expandable to your screen size||Small|
Believe it or not (well, believe it it’s the truth), some websites are designed with the mindset of “we’re creating a digital version of a business card”.
This is ridiculous.
A business card, at best, is used to announce contact details, logo and some minor aspects or USP of a brand.
It’s the least important part of meeting someone. Why on earth would anyone use that as a basis for developing a website?
A website has so much more to give. Yes, I did say “waterproof”.
A business card is (usually) two sided, but neither side can come close to bringing the results a good Landing Page (even just a single page!) can.
We’re still seeing sentences that feature a short list of services as ‘The Content’ on some websites, with phrases like “all areas covered”.
If you don’t know it already (because enquiries aren’t coming through and the phone isn’t ringing), this is not enough.
Not if you want to spend money on something that returns good business results.