‘Link Building’ is a phrase that confuses and even puts fear into small business owners. It’s a crucial part of any local SEO campaign where the search results are competitive – which is most campaigns.
There’s a lot of misinformation as well as old advice about link building that used to be good, but hasn’t stood the test of time against updates search engines have made to their ranking algorithms.
The thrust of effective local link building is simply this: having relevant, respectable websites link to your website will send traffic and increase the rankings of your website in search results for words and phrases you target.
It really is that simple. The lines between effective and risky link building become blurred when time and budget come into the equation – short-term, cheap tactics may seem attractive, but can hurt and even destroy a website’s visibility in search results, whereas a more strategic approach which considers your business and community connections and primarily your audience, will pay off in the medium to long term.
Finding a repeatable, “evergreen” Local Link Building approach
It’s a good idea to use successful link building tactics that can have a positive effect on your traffic and rankings as well as the business development side of your work. These tactics can be used again and again, and some of them represent link opportunities that are exclusive to you – competitors won’t be able to get the same links.
It’s important to realise why these are valuable, scalable tactics – because they’re basic, business-type opportunities that already exist “offline” and are legitimate things for any business or individual to be involved in.
Here is a handful of Local Business Link Building Tactics that work – now, in the past, and in the future. This is only a “handful” – I’m sure you’re smart enough to break down the incentives and wide variety of use-cases for each of these tactics and apply them to other ideas.