‘Link Building’ is a phrase that confuses and even puts fear into small business owners. There’s a lot of misinformation as well as old advice that used to be good, but hasn’t stood the test of time against updates search engines have made to their ranking algorithms.
The thrust of effective local link building is simply this: having relevant, respectable websites link to your website will send traffic and increase the rankings of your website in search results for words and phrases you target.
It really is that simple. The lines between effective and risky link building become blurred when time and budget come into the equation – short-term, cheap tactics may seem attractive, but can hurt and even destroy a website’s visibility in search results.
Therefore, it’s a good idea to use successful link building tactics that you can use again and again, in the knowledge that it’s going to have a good effect on all concerned.
It’s important to realise why these are valuable, scalable tactics – because they’re basic, business-type opportunities that already exist “offline” and are legitimate things for any business or individual to be involved in.
Here is a handful of Local Business Link Building Tactics that work – now, in the past, and in the future. This is only a “handful” – I’m sure you’re smart enough to break down the incentives and wide variety of use-cases for each of these tactics and apply them to other ideas.