Great Copy & Powerful Psychology + Appropriate Design = £££. Really.
Landing Pages are where business results come from.
The difference between a successful website and one that just ‘ticks along’? Great landing pages.
This is how it works:
- Visitors comes to a website (via organic, paid, social, email, direct – wherever)
- They look at the page in front of them
- They stay on the page
- They leave, or they view the next page
- They leave, or they convert
- Most of them won’t come back
The time it took you to read that list is longer than someone will spend on a bad landing page. They won’t convert, they won’t come back. That traffic you just paid for, or earned, didn’t bring sales or enquiries.
Conversion. Conversion. Conversion.
You need to persuade visitors that your products and services are worth buying. If your conversion rate is <1%, your website is a bad salesperson.
Good marketing will persuade people to buy something/switch providers/spread the word about something. Bad marketing will send out the wrong messages to the wrong people at the wrong time, or even not say anything at all.
This is a broad statement, but bad landing pages don’t use psychology well.
We look at the reasons why someone might be interested in your products, and then work through established frameworks to produce content and design that persuades and closes the deal.
Over the last year and a half we’ve generated over 10,000 leads, enquiries and sales for our clients.
“We now have a very strong presence on the web and this is evident by the regular high quality leads we continue to receive” – Adept Concepts