Find out ‘how your website is performing’ with these free tools from Google
Google make money from advertising. Let’s not be cynical here – it’s in Google’s interest for website owners to work on their website’s performance — website owners looking to do better will consider advertising on Google at some point. Thankfully, Google provide some very useful free tools to help.
Small business owners want to answer some simple questions about their website – is the design good enough? Does it bring in any business enquiries? Do people visit it? How do customers find the website, through social media, SEO, another channel? Is it better than competitors’ websites?
Getting correct information, with context, is critical to running a small business website.
If you’d like to monitor performance yourself then setup your website with these tools.
Technical Website Performance Tools
Google Mobile-friendly Test – how well does your website work on a phone, tablet and computer?
Google Pagespeed Test – how fast do your website pages load?
Website Visitor Analysis Tools
Google Analytics – how do visitors use your website?
Google Keyword Planner – Find terms people search for
Google Trends – see topical trends
“The Customer Journey to Online Purchase” what path do people take in buying a product or service online?
Local Business Tools
Google My Business – get listed in local results
The One Free Google Marketing Tool All Business Websites Should Use
Google Search Console – get Google Search’s view of your website
Search Console also gives notifications of serious website issues (e.g. if the site has been hacked or if there’s a specific fault).
There’s a lot of useful marketing information in Search Console as well as technical info, so it’s a good starting point for any small business owner running a website.
If you can’t find the answers you’re looking for, or you have some specific questions that need a business answer from an online marketing perspective, please get in touch.