Registered Charities in the UK are eligible for “Google Grants”, an initiative setup by Google Ads/AdWords to allow non-profit organisations access to promote their cause in prominent places in search results.
I’m a big fan of Google Ads/AdWords, because
- It’s a quick way of increasing visitors to a website
- By working on campaigns it’s possible to target “good value” visitors
- Because everything is measurable, it’s simple to increase performance
Those are just a few of the reasons that Google Ads/AdWords offers a good promotional platform for any organisation. Now -Google Ads/AdWords isn’t always a great fit for some, it can depend on the type of organisation, but occassionaly Google Ads/AdWords doesn’t fit perfectly because of budgets.
Some organisations decide to use their budget for Search Engine Optimisation instead of Pay per-Click, because content-led SEO is seen as a more sustainable activity. This is true to an extent, and easy to empathise with.
Ideally there would be budget available for an integrated Google Ads/AdWords and SEO campaign, but perhaps ideally there also would be budget available for a TV or high-profile PR campaign.
Whatever budget is available should be put into the right place – the channel that will deliver the best return, and increase the performance of other channels in use in a larger marketing campaign.
Google Ads/AdWords can help with that. This is a really great opportunity for Charities to reach their target audience where they spend a lot of time – online – and increase engagement with their website.
For more information about Google Grants for Google Ads/AdWords, please see the website. It currently states that up to $10,000 of Google Ads/AdWords budget will be made available to qualifying organisations – don’t let that dollar symbol put you off, I’ve been assured by an Google Ads/AdWords representative that the scheme is available to UK organisations.
If you wish to find out more about Google Ads/AdWords or would like to discuss anything, please call 01244 457298 and speak with me (Robert) or email firstname.lastname@example.org