Registered Charities in the UK are eligible for “Google Grants”, an initiative setup by Google AdWords to allow non-profit organisations access to promote their cause in prominent places in search results.
I’m a big fan of AdWords, because
- It’s a quick way of increasing visitors to a website
- By working on campaigns it’s possible to target “good value” visitors
- Because everything is measurable, it’s simple to increase performance
Those are just a few of the reasons that AdWords offers a good promotional platform for any organisation. Now -AdWords isn’t always a great fit for some, it can depend on the type of organisation, but occassionaly AdWords doesn’t fit perfectly because of budgets.
Some organisations decide to use their budget for Search Engine Optimisation instead of Pay per-Click, because content-led SEO is seen as a more sustainable activity. This is true to an extent, and easy to empathise with.
Ideally there would be budget available for an integrated AdWords and SEO campaign, but perhaps ideally there also would be budget available for a TV or high-profile PR campaign.
Whatever budget is available should be put into the right place – the channel that will deliver the best return, and increase the performance of other channels in use in a larger marketing campaign.
AdWords can help with that. This is a really great opportunity for Charities to reach their target audience where they spend a lot of time – online – and increase engagement with their website.
For more information about Google Grants for AdWords, please see the website. It currently states that up to $10,000 of AdWords budget will be made available to qualifying organisations – don’t let that dollar symbol put you off, I’ve been assured by an AdWords representative that the scheme is available to UK organisations.
If you wish to find out more about AdWords or would like to discuss anything, please call 01244 457298 and speak with me (Robert) or email firstname.lastname@example.org