Tree service is a growing industry in Australia, which means it isn’t as established yet as other more popular businesses. Because of this, competition might still be very stiff at this point and you need a good marketing strategy in order to get ahead of the pack. But what could be the most effective? The most convenient way is, of course, doing it online. Here are a few that you could apply for your business.
Online Marketing for Tree Service Business
Understand Your Customers
Having knowledge and understanding of your target market can make life easier for you as you’ll know the type of marketing strategies to concentrate on rather than doing it like shooting blindly in the dark. More time, effort, and money can be saved if you know exactly what they want, what they need, where they can be found, their income, personalities, location, and more.
You don’t want to be promoting online where you’re going to deal with people on Perth but your business is in the Gold Coast, or you don’t want to be advertising to people who don’t even own land with trees, can’t even afford your service, or those who prefer to talk things face to face rather than using chats and emails. Once you’ve known your potential market, everything in your digital marketing plan can be executed perfectly.
Create an Attractive Website
A website works like the face of your company online, much like your physical establishment or office in the real world. Potential clients get attracted to a company with a very presentable web page, very detailed, and easy to navigate, particularly when using a mobile phone. That is why you have to give it an extra effort to make your website very mobile-friendly for people on the go.
It’s also important to make sure your website caters to your audience. George Pennisi, owner of Brisbane Tree Removal says his website performed much better once he replaced stock images with authentic images from his day-to-day work. A photo of his tree service specialists in the process of gum tree removal in Brisbane makes his clients feel much more confident that his team will do a good job at their premises.
The “About Us”, “FAQ”, and “Contact Us” pages are also very important parts, so make sure that people who visit your page can get answers to the most common inquiries about your service right away. Also, provide your complete address of where you are in Australia, which areas you service, your contact numbers, and your contact person. Most of all, make your website so engaging that they’d want to press those call-to-action buttons.
Optimise Organic Search Using SEO
The easiest way for potential clients to find you or to even know your company exists is by showing up on the search results on the internet when they type in your service and your location in Australia, say Brisbane or Melbourne. But this can only happen if the content of your website is optimised or made in such a way that it triggers higher visibility than most entities.
You can organically do this by making your website interesting, engaging, and very relevant to the search. The more people like your service, the more customers you get, and the more they leave positive reviews, among others, and these can make the algorithm work in your favour. You can also add relevant keywords and key phrases to your content so it’s easier for Google to see you. However, never force these as this search engine is built to detect these kinds of deception and might do further harm to your search result rankings.
Have a Social Media Presence
A very popular practice among businesses is creating an account in some of the most widely used social media platforms because where else do you want your company to be seen? Most people spend their time online so it’s possible to get a lot of leads here, if not outright clients. One such great idea is to market your tree services on Facebook by creating a business profile. With over 3 billion users to date, and almost 22M in Australia which accounts for 81.5% of the country’s entire population, the number of potential clients are limitless.
What’s good about this is that it is completely free and you can post photos, videos, and blog content on your page for the world to see. Just ensure to keep your business information up to date, do consistent postings, and try to always be active or assign someone else to answer inquiries promptly as a lot of tree situations need emergency response.
Encourage Online Reviews
Most people looking for services online and with a lot of spare time in their hands are most likely checking out reviews first before deciding to hire a company. Hence, it is important to keep your past clients satisfied enough for them to want to leave positive reviews on your social media pages and Google My Business listing.
Your only problem would be those who cannot be bothered writing these reviews despite being vocal about their satisfaction for some reason, so you can offer them incentives. You can try offering them a discount on the next scheduled service or a referral fee if there’s proof that a client was secured via a recommendation by a satisfied customer.
Take Advantage of your Google Business Profile
Never discount the power of the Google Business Profile for your tree service business as this acts as your mini-website on the most popular search engine in the world. Having this set up makes your tree service company look more trustworthy for customers searching online.
Most people rely heavily on Google search results when looking for something, so it is important to have your complete information updated such as the services that you offer, website, address, contact information, and your deal-breaker online – customer reviews. As an added attraction, you can also include images of the before and after service, as well as videos of the service process. Even just short clips will do.