Definitions: Search Engine Optimisation

Search Engine Optimisation is the process of manipulating elements of a website or elements relating to a website in such a way as to increase the ranking of a website in Search Engine Results Pages.

The Search Engine Optimisation (SEO) process initially consists of two components:

1. Changes to on-site factors including website code, structure and content
2. Acquiring or facilitating the acquisition or building of links from other websites to the site in focus

There are further factors which determine the ranking of websites and web pages for certain Vertical Searches including Images, Video, Sound and other media, Localised services, Shopping and more.

A new look!

A new look for BlueGreen

I’m pleased to reveal a new look for BlueGreen! With a new office and a number of new challenges to go with it the website needed a lick of paint to reflect a new approach. Search Engine Marketing requires a natural approach – social signals, link acquisition, content writing – all are part of a communicative relationship.

If you require Search Engine Marketing, SEO advice, training or implementation in Chester, contact BlueGreen today!