How To Track Local Business Website Phone Enquiries/Sales

track-phone-google-analytics

I work with a number of local businesses in the North West. Many are family-run, with fewer than 10 employees. They all want to grow, and they’re all interested in getting a good return for the time I spend with them.

And so they should.

Some of the stereotypes of the small business owner are true – too busy, too much to do, not enough time to spend on things that don’t have a direct effect on business growth.

With some tasks, there’s a friction between thinking about the bigger picture, and trying to get on with the job at hand.

Where did you hear about our business?

For example, asking a potential customer who called “where did you hear about our business”?

This question is a distraction – the customer has called to ask about services, and the business owner is in the process of explaining features and benefits of their services, trying to help the customer and make a booking or sale.

“Where did you hear about our business?” is quite cold, impersonal and off-topic. It doesn’t make the potential customer feel cared for.

Why ask at all?

Because the business is investing in advertising, local SEO, a new website design, direct mail, a referral scheme, or they’re generating good word-of-mouth.

If they’re investing £X, they want to know that £>X is being generated in return. Attributing a sale to a PPC campaign without asking or knowing exactly where the sale came from is bad for business.

Without knowing, these two scenarios arise:

It’s a Waste of Money – campaigns may not be effective and investment isn’t having bringing in new business

It’s a Waste of Opportunity – campaigns may be effective but can’t grow without more investment, which isn’t available because the effectiveness of the campaign is not known

How To Track Local Business Website Phone Enquiries/Sales Automatically

The best way to do this is to combine data gathered automatically, but still ask the question “how did you hear about our business?” (warmer language is available).

Google Analytics can track phone calls, so long as they come from clicks/taps from someone on a mobile phone.

This also works for a wifi-based or VOIP call setup like Skype, FaceTime for Mac.

This doesn’t include landlines – to track those then a ‘dynamic number’ may be the best approach using something like calltracks.com or responsetap.com.

To track a phone call, we need to setup a new ‘Event’ in Google Analytics.

You don’t setup events in Analytics itself, but in the code attached to your phone number.

The full code will look like this:

<a href="tel:01244457298" onclick="__gaTracker('send', 'event', 'phone', '01244457298');">01244 457298</a>

To build this, we need a standard telephone number link

<a href="tel:01244457298">01244 457298</a>

Then we need to add the Google Analytics javascript, which includes names for the Event Category, Event Action, and Event Label.

In this case, we have

Event Category – phone
Event Action – 01244457298
Event Label – not used

It’s simple to give more detail in event tracking markup, e.g. to track phone clicks at the top of the page:

Event Category – phone-call
Event Action – 01244457298
Event Label – header-phone-number

It’s important that the entire code is used following the format

<a href="tel:PHONENUMBER" onclick="__gaTracker('send', 'event', 'category', 'action', 'label');">PHONENUMBER</a>

Seeing Results

You’ll get a nice little report in Google Analytics, detailing the number of calls.

It’s easy to slice and dice this data into a report that tells you where calls came from, and which marketing channels are providing worthwhile return on investment.

track-phone-google-analytics

Announcing a Multi-language SEO Plugin

via http://commons.wikimedia.org/wiki/File:Path_to_Planet_Earth_at_Science_City_Ahmedabad.JPG

If you use WordPress and have pages or posts in more than one language, then you may like Hreflang for WordPress Plugin – for International SEO.

Google suggest a few different ways to handle language and country targeting, including using a sitemap and using the rel=”alternate” tag to indicate alternate versions of pages.

We’ve put together a plugin to help websites who have pages, or posts in multiple languages.

Which Languages Are Supported?

The plugin has support for 233 languages and regional variations, from Abkhazian to Zulu and everywhere in between!

Regional languages are useful for serving specific versions of a page to different countries that use the same base language. For example, a website that has sections targeted visitors from the UK, Australia and New Zealand could serve different versions of pages for each:

en-GB is English for Great Britain

en-AU is English for Australia

en-NZ is English for New Zealand

You can find a full list of languages on the plugin page.

Who Is The Plugin For?

It’s for websites that have content in more than one language, and run on WordPress. It’s quite hands-on so might not be suitable for huge websites, but will suit a lot of business sites.

If you want to reach out to other countries but don’t have content in more than one languages, then you’ll need a proper translation service.

How Do I Use The Plugin?

Full details on how to use the plugin can be found here:

> Hreflang for WordPress for International SEO (Plugin) details

Mac SEO Tools & Productivity Tips

Mac Tools for SEO & Productivity

When I switched to a Mac (around eight years ago), I was totally confident it was the right way to go. PCs were still too unstable for my liking back then, and with an idea of how I wanted to work in the future Apple offered a more robust platform combined with a physical appearance of quality, which brought a few positive comments from early clients.

Macs weren’t (and still aren’t) the most popular platform for SEO Software, but that was always okay because most SEO Software simply wasn’t worth owning.

Most SEO Software still isn’t worth owning IMHO, with some notable exceptions.

When it comes to Tools, Software and Productivity Hacks, I’m primarily concerned with saving time whilst keeping standards high.

With so much hyperbole and affiliate nonsense associated with SEO Software, I ask these simple questions when making an investment:

  • Does this software allow me to work more quickly?
  • Does this software allow me to maintain a high standard of work?
  • Does the cost of this software fit within my budget?

Those questions let me use certain SEO Tools whenever they’re necessary for a certain task and when a project’s budget allows for it (most tools are reasonably-priced, enterprise-level tools come with enterprise-level pricing).

Tools won’t replace ever knowledge and hard work, they just enhance it.

Website Development Tools

For Website Design projects, or for on-site search engine optimisation, code work and visual design, I use these tools:

Microsoft Remote Desktop for IE Testing – https://remote.modern.ie/

That’s right – the first tool on the list is one of those “but Macs don’t run Windows programmes” solutions. If you want to develop websites on a Mac, Internet Explorer has been an elusive platform for testing, so much so that I’m sitting near a Dell PC and Acer Laptop kept solely for those purposes. With Azure RemoteApp I’m able to connect to a Windows setup and remotely test on IE, which means that the PC and Laptop can gracefully retire.

Coda 2https://panic.com/coda/

For coding. Code autofill, local indexing, regex find and replace, lovely syntax highlighting, plus lots of other things I don’t know the names for but use regularly: Coda 2 is my code editor, and it works very well.

Transmithttps://panic.com/transmit/

For file transfer, FTP.

Image Optimhttps://imageoptim.com/

To retain image quality whilst reducing filesize, helping with loading speed.

Adobe Suitehttp://www.adobe.com/

It’s hard to replace Adobe software with decent alternatives, so I’ve stuck with Photoshop et al., which means work goes on.

Sketch Apphttp://bohemiancoding.com/

Sketch has been called a good replacement for Adobe Fireworks. Whether that’s true or not, it is good for graphic work including Branding/Logos, Icon, Infographic design and User Interface design.

Productivity Tools

Keyboard Shortcuts

Our computer setups include Mac Minis or Macbook Pros with separate keyboards and second screens or large screens. Using keyboard shortcuts is essential when working solely on a laptop, because trackpads are comparatively slower, but also allow me to use muscle memory whilst my brain is busy doing other work whatever computer I’m using.

If there’s a repeatable task that can’t be automated, learning the keyboard shortcuts is one of the first things I do.

TextExpanderhttps://smilesoftware.com/TextExpander/index.html

This falls under the “if there’s one tool I’d recommend” category. TextExpander allows you to save snippets of text that appear when you type a certain series of characters.

For example if I type ;comp then the Company Registration number appears.

I use TextExpander for everything from code snippets to passwords to outreach email templates to admin to URLs to customer service or staff email responses.

Alfredhttp://www.alfredapp.com/

I have a friend who doesn’t use an App Launcher. It seems to take him a whole century to launch anything.

TextWranglerhttp://www.barebones.com/products/textwrangler/

The clue is in the name – TextWrangler can rifle through files and spit out everything you need to use at a given moment. This is handy for lots of tasks – from Grep-ing server logs through to concatenating Magento CSVs, to prefixing long lists of domains in a disavow file.

Togglhttps://www.toggl.com/

Toggl tracks time, letting us tag segments of time and manage projects effectively.

Dropbox for Businesshttps://www.dropbox.com/business

Dropbox synchronises at all times, so there’s no chance of any client work disappearing by mistake. It’s secure and fast, making it a good place to keep things like Video guides to help clients administer their websites.

Google Drive

Drive is very good, and getting better. It’s a good replacement for MS Office, except for a few features that I’m sure Google are working on.

Microsoft Excel

There are some things that Google Sheets doesn’t include, so Excel remains in use. To be honest, some of the simple things like quick conditional highlighting are used so often that they can’t be replaced by inferior software.

Emoji Keyboard

CTRL+CMD+SPACE brings up the possibilities of adding some 🚀 to our work.

SEO & Content Tools

Screaming Frog SEO Spiderhttp://www.screamingfrog.co.uk/seo-spider/

The best SEO Audit tool out there.

URL Profilerhttp://urlprofiler.com

The best link audit tool out there, and a good partner tool for Screaming Frog when doing content audits.

Scripts & Terminal

There’s a lot of data to handle with campaigns, so scripts offer big savings on time and allow for easy data management. Macs come setup with Python, so despite not knowing any Python in 2011, I was still able to quickly grab data from the Webmaster Tools API.

Using the Command Line is easy – if you need some help, start here.

AdWords Editorhttp://www.google.com/intl/en_gb/adwordseditor/

Despite a nicer appearance, it’s not quite as good as it used to be, and not nearly as good as it needs to be, but it’s still my favoured way of import/export and management of thousands of keywords and ads.

Chrome Tools for SEO

Safari doesn’t get anywhere close to being useful for SEO, and any nostalgia for Firefox is long gone in the wake of Chrome’s speed and invaluable Extensions.

My current Google Chrome SEO Tools setup includes, but is not limited to, these extensions:

Communication Tools

FaceTime for WiFi Calling

This has the added bonus of allowing me to wear a headset, which looks ridiculous but keeps my hands free for note taking or digging around in email.

Skype

If everyone was on Skype, the world would be a better place. As it stands, some people use Skype, which means we use Skype, sometimes.

Slackhttps://slack.com

Slack is solid for project communication, especially because it integrates with Trello, amongst other things.

No Cloud SEO Software As A Service Tools?

There’s no mention of Cloud-based SEO SaaS here. Well, they’re not strictly Mac tools.

Don’t forget – Tools don’t replace knowledge and hard work, they just enhance it.

😁Emoji Indexing 👍 in SEO & Google’s Search Results

Emoji SERP Search Results

Every now and then, a new technique comes along that can make a website stand out in search results. It’s something that SEOs and Internet Marketers pray for 🙏.

The world’s first Emoji domain was published by Panic, a (great) software company, who went for 💩.la (let’s be honest, somebody would have done that sooner or later…).

Emoji is big, no? 💡

Despite this, and despite the huge takeup of the emoji keyboard (I couldn’t find any data to support this, but am still willing to bet my reputation on it), there wasn’t huge use of emojis in page titles and meta descriptions commercially.

If you google emoji you’ll see something like this:

Emoji SERP Search Results

Emoji for SEO: The Click-through Rate Question

So will emoji make a result more likely to receive a higher click-through rate? Click-through rates are notoriously tricky to predict, but easy to analyse 📈.

Here are a few places Emojis could be used:

  • 🏆🎯 Page Titles
  • ⏰📧📋 Meta Descriptions
  • 🏠🏢 Google My Business Listing titles
  • 📣💭 AdWords Ads (unless you’re in Japan)

What types of emojis can be used?

The ‘beauty’ of this little language is that it covers everything from the most basic of human emotions through to…ambiguous expressions that convey a deeper emotion that can only truly be understood in the context of the conversation the emoji is used in.

Emojis might be worth to check against your brand guidelines and house style, but most business websites could use these emojis:

  • ☎️☎︎℡ Phone
  • 📉📊 Sales Graphs/Charts
  • 👠🚲 Product pictures (you may have a product represented by an emoji)
  • 👨‍👩‍👧‍👧🙈 People (for ‘about’ pages)
  • 🎁 Gift (for items on Sale)

If you have a seasonal offering (🎄Christmas, 🎆Bonfire Night, 🎈other seasons are available) then you’re in luck.

  • ✈️ Address & Directions
  • 🇬🇧🇰🇷🇳🇴 Different Language versions (throw away your hreflang tags! – just kidding 😜)

Right that’s enough writing for now ☕️

Local Business Link Building Tactics That Work

‘Link Building’ is a phrase that confuses and even puts fear into small business owners. There’s a lot of misinformation as well as old advice that used to be good, but hasn’t stood the test of time against updates search engines have made to their ranking algorithms.

The thrust of effective local link building is simply this: having relevant, respectable websites link to your website will send traffic and increase the rankings of your website in search results for words and phrases you target.

It really is that simple. The lines between effective and risky link building become blurred when time and budget come into the equation – short-term, cheap tactics may seem attractive, but can hurt and even destroy a website’s visibility in search results.

Therefore, it’s a good idea to use successful link building tactics that you can use again and again, in the knowledge that it’s going to have a good effect on all concerned.

It’s important to realise why these are valuable, scalable tactics – because they’re basic, business-type opportunities that already exist “offline” and are legitimate things for any business or individual to be involved in.

Here is a handful of Local Business Link Building Tactics that work – now, in the past, and in the future. This is only a “handful” – I’m sure you’re smart enough to break down the incentives and wide variety of use-cases for each of these tactics and apply them to other ideas.

Testimonials & Endorsements

The reason links carry weight in search engine rankings is because they are a measure of communication – someone who links to you is, to some extent, endorsing you (unless they’ve written something negative next to the link). By that definition, it’s legitimate for one website to link to another in a natural way, if there is a good reason to.

This tactic delivers that very reason. You can offer a valuable incentive to the website you’re reaching out to for a link – you’re going to make them look good.

By offering a review of a service you use to the service provider, it’s possible to secure a link next to your company name or logo, on their “testimonials” page, or even their homepage.

Why would they want to publish your testimonial?

  • It mentions the benefits of their service to their prospective customers
  • If you have an established business, linking to you gives the indication that they contribute to your business success

Charity & Altruism

Charity in this case can mean a few things – either you donate money to a charity, or you work with a charity by offering your own time or a service provided by your business.

Let’s be clear here. If the charity you assist, or are thinking of assisting is large, running huge events, the opportunities for a valuable link may be limited – but it’s still worth looking at from a linking perspective.

If there’s a smaller, perhaps local charity with a website, they might be able to publish your link more readily.

Some charity websites have lists of supporters, including company logos and website addresses. If you can get onto that list – brilliant. If they have a blog or news page detailing events you’ve supported, those pages can represent another linking opportunity.

Apprenticeships & Work Placements

There are similarities to these tactics – you have a relationship with another organisation that you can use to publish links on their websites, because you can give them something of value.

If your business offers apprenticeships or work placements to schools, colleges or universities, then the relationship you have with those institutions can be looked at as a link opportunity.

Some ways you could go about securing a link are:

  • Write a case study of the student/apprentice for the institution to publish
  • Write a press release/news item about the apprentice scheme/student to be published in local media, which the institution can then reference whilst referencing your website

Closing the loop

There’s one crucial aspect of the above tactics that’s worth emphasising – if you’d like a link from the websites you’re working with, you might actually have to ask for one, and keep asking the right people until they publish the link.

For some hands-on link building, or a consultation, please get in touch.
Find out more about Local SEO

3 Business Websites Featuring Admirable Content

content-driven-business-edge

People are talking about Content Marketing.

What is it? Well, it’s nothing new.

Skip the definition and go straight to the examples.

‘Good content’ can differentiate one website from another, build recognition for an author, organisation, product or brand, establish trust, increase enquiries and sales – put simply, it can help fulfil many of the goals a website might have.

Content Marketing involves producing content that reaches a target audience and appeals to them in a number of ways. As a practice Content Marketing can include the placement of content outside of a brand’s website – although not necessarily by the brand itself. A message shared by its own audience is a real win in Content Marketing. Sharing isn’t limited to social media – blogs, forums and communities, email and actual word-of-mouth can all play a part.

Whilst this is similar in some ways to traditional link acquisition, or link building, it doesn’t have exactly the same purpose, or effect.

Link acquisition has a correlation with good rankings and is part of a well-planned SEO campaign. Content Marketing’s goals can include link acquisition, but aren’t focused so specifically on that.

Placement of a piece of content on a website can help raise awareness or spread knowledge of an event, brand/company, message or product – people who see the content might not necessarily have a link to click through to the website, but can share what they enjoy with others and return to search for the brand or engage with the brand on other channels at another time.

Choosing where content should be placed is a vital part of Content Marketing planning. Building up an audience with an appetite for certain types of content can depend on where said content is published – (to some extent the medium is the message). Below I’ve picked three websites whose approach to content I admire. I’ve picked these examples because they all do something different with their content, but all have the same business goals of selling products.

Some use separate blogs and domains to their ecommerce website URL, which allows them to be free of the smell of sales language and able to focus on the content itself.

Has Bean Coffee

Stephen Leighton’s Has Bean is a popular online coffee company with a loyal following whose passion for coffee matches Stephen’s. Has Bean have built up a lot of content across a number of websites, social profiles and apps. They cater for content consumption in both frequent and infrequent bursts, with In My Mug offering a weekly Video Podcast focusing on featured a coffee, and Has Blog delivering broader content including News, content announcements, Coffee producer spotlights and more.

The Has Bean website, which uses Shopify, features further “evergreen” coffee resources including detailed Brewing and Roasting Guides and articles.

content-driven-business-has

via Has Bean Coffee

What Does Their Content Do For Their Business?

As a Has Bean customer, I find their content exciting. To some extent they’ve followed the Gary Vaynerchuk way of creating a mass of content backed by a strong personality. This gives them a public face that has become an an “authority” in online coffee circles.

Their content plays a part in both sales and customer service. Being able to promote the benefits of a product with descriptive video and personal comment helps sell it. Giving away guides on different ways to use a product helps customers to continue to use the product, increases trust between the brand and the consumer and allows Has Bean to answer customer service-type questions only using content.

The Edge Cycle Works

This is a really simple example of good content from a local bike shop (or “bicycle boutique”, The Edge Cycle Works. They have a clear mission statement on their About Us page – “we care”.

content-driven-business-edge

 

via The Edge Cycleworks

What Does Their Content Do For Their Business?

The content that I find most interesting on this website is the Mountain Bike Routes they’ve published. This is just a perfect resource for local MTB-ers who want somewhere to ride, and it’s all free.

This type of content can build trust with an audience – it’s not such a leap from going into the shop and asking the staff if they know of good places to ride. However by publishing these Routes, they’re broadening their audience.

Mamnick

If you like storytelling, you’ll love Mamnick. They make clothing and accessories, “one thing at a time, as beautiful as possible”. With their roots firmly planted in the local countryside (the brand name comes from a road in the Peak District – they’re keen cyclists) and local community (there’s a strong personal association with Sheffield steel production).

Their use of content is subtle and sincere. There’s an emphasis on craft and purpose, with products designed for everyday use. There’s a real sense of heritage that Mamnick gives off, which comes across in their written content, which encompasses a Blog (or Journal, as they call it) containing cycling posts related to The Mamnick Challenge, local history and announcements of collaborations with retailers who stock their products. It’s great to see someone creating products that promote the retailers that sell their wares.

content-driven-business-mam

via Mamnick

What Does Their Content Do For Their Business?

As with Has Bean, there’s a clear passion behind Mamnick, which is easy to empathise with. Looking back through their Journal you can see images of products being created in the workshop. Coupling this with the ideal of creating “one thing at a time, as beautifully as possible” and the heritage story, a customer is taken from product conception through to completion. The brand is the story, and so are the products. When you buy a Mamnick item, you’re not just buying a purposeful or attractive piece of clothing, you’re buying the whole story behind it, which is a compelling thing.

Great Experiences

These three small examples show just how much scope there is for creating great experiences for customers. You don’t have to be a strong personality to use content in the way that Gary Vaynerchuk does (although it helps). With consistency and some creativity there are opportunities for all kinds of business to attract, sell to and really connect with their customers.

The Best WordPress Flat Design Themes in 2015

Flatter (theme-preview)

The Best WordPress Flat Design Themes in 2015

Undoubtedly due to iOS, Flat Design appears to be taking off. There are a good number of Creative, Portfolio and ‘Agency’-style WordPress Themes featuring ‘Flat Design’.

Here’s a closer look…

Multi-purpose Flat Design Themes

The beauty of WordPress is its versatility – it can do SO MUCH – which is why a ‘Multi-purpose’ theme exists. These Flat-design (and responsive) WordPress templates will change shape and bend to your every need, whilst looking great and offering all of the functionality that WordPress provides – which is a LOT.

Flatter

Flatter (theme-preview)

The7

the7 (promo-image-version-3)

Satellite7

Satellite7 (preview)

X

x theme (preview)

Karma

Karma WordPress Theme (preview)

Ecommerce Flat Design WordPress Themes

Flat Design has arrived for ecommerce – and here, Woocommerce specifically. If you’re looking for a cutting-edge design trend to follow with your new ecommerce website, then this flat responsive woocommerce template will do everything you’ll need it to:

Flat Responsive WooCommerce Theme

Flat responsive woocommerce theme (preview)

Flat Portfolio WP Themes

One of the great things about Flat Design is its simplicity – it puts focus where it should be, and with these themes, the focus is on YOUR portfolio. These flat wordpress portofolio themes are simple, but incredible:

Showy

showy-preview.__large_preview.__large_preview

Cluster

Cluster_preview

Flat

Flat preview

Hypertext

Hypertext (preview)

“One-Page” Flat Design WordPress Themes

Never has simple design been more apparent than in the ‘One-Page’ WordPress Theme – these flat designs are great for fast-loading, responsive sites that feature all of your information and conversion activities on a single landing page – they are perfect!

Proxy

Proxy_preview

Flatco

flatco large preview

 

Animated GIF Search Engines

cap-18

google it!

Search isn’t limited to Google web search, oh no.

YouTube is the second largest search engine, and obviously focuses on video.

If you want to look for GIFs on Google, you need to add the keyword ‘GIF’ to your search, or use the ‘Animated’ option under Images > Search Tools > Type.

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Finding Images For Content Creation

There are many ways to find images to use in content you publish. It’s important to be aware of copyright issues that may arise from using images you’re not allowed to. Searching for images with a Creative Commons license will unearth resources you can freely use, depending on the license.

Good places to find images you can use include:

search.creativecommons.org searches other websites for assets that match the creative commons license of your choice.

Compfight does something very similar, but has an interface that keeps you on compfight.com, which in my opinion gives you a better user experience.

Which Animated GIF Search Engine Is The Best?

The answer depends on the results you get.

Here are some GIF Search Engines and good places to find GIFs:

Giphy – the first “GIF Search Engine”.

Gifly – is a nice and clean site that features GIFs that are searchable by tag, but you have to skip through images one-by-one.

GIFBin has GIFs with popularity scores, so you can find animations that are likely to perform well alongside your other content.

GIFSoup allows you to not only search for GIFs, but also to create them from YouTube videos. This is a good way of porting video content to a slightly different medium.

Tumblr sites – If you want to go viral on Tumblr, using GIFs could help – it’s also a great place to find GIFs.

Reddit r/gifs is another place full of user-submitted content. Good GIFs can often be found in comments on conversation threads.

Enjoy having fun with GIFs!

Computer GIF

Quality Link Acquisition Service

Search Engines see links from other websites to your own similar to “votes for” your website. If your website pages have more links, or higher quality links, than other websites then it will out-rank them in search results.

Building the “authority” of a domain by acquiring links is a key aspect of search engine optimisation.

By acquiring links from “high quality” websites, your site can also receive an increased amount of traffic from those other websites.

Links, “backlinks”, “in-links”, “followed links”, “acquired links” are all terms used frequently within search marketing circles.

Our Link Acquisition Service
We offer a Link Acquisition service, where we’ll acquire good quality, worthwhile links that send traffic to your website whilst boosting your rankings.
This service is for all budgets starting from £240 per month. Make an enquiry here!

How does a website acquire links?

Link Acquisition is the practice of gaining a link from another website to your own. There are a number of ways to achieve this, including:

  • Creating a linkable asset on a website that’s compelling enough to attract links from other sites
  • Hosting any kind of linkable asset on a website and promoting it so others are likely to link to it
  • Developing relationships with others who may offer you a link for free
  • Developing relationships with others who will offer you a link or in exchange for goods, services or assistance
  • Manually creating links from a website under your control
  • Submitting your site to other sites which will link to you for free or in exchange for a fee or a reciprocal link

Adhering to Google’s guidelines

There are a number of Link Acquisition tactics that are against Google’s guidelines.

The value of links acquired in ways that violate those guidelines can be devalued and the websites involved in the scheme penalised, or “de-indexed” (removed) from search engine results.

Link Acquisition, or Link Building?

Link Acquisition as a general term is often and perhaps more commonly referred to as ‘Link Building’.

There is on-going discussion within the Digital Marketing industry as to the merits of ‘Link Building’ as a term. Some feel it has connotations of “spammy” practices. Link Acquisition encompasses every way that links are obtained – whether they are earned or built – and there are very legitimate, non-spammy ways of building links.

Link Acquisition can be a by-product of Content Marketing, a practice that isn’t specifically focused on acquiring links, but marketing a business, website or entity through content tailored for particular audiences.

If you’re looking to acquire some high quality links to your website feel free to get in touch for a conversation about your business goals.

How To Stop “Would You Like To Translate It?” Appearing On Your Website

Pieter Bruegel The Elder The Tower Of Babel (Vienna) [Public domain], via Wikimedia Commons

The experience people have when using your website is important. Crucial, really, to its success.

There are many reasons that a visitor might not enjoy using your website – from something simple such as not being able to find what they were looking for, to becoming frustrated with an overly-complex checkout process.

Language is (obviously) very important. You know this. I know this. Google knows this. Do Google know this? Well, kind of.

An ecommerce website recently had an issue with visitors using Google Chrome being asked “This page is in Italian. Would you like to translate it?”

They were given the three choices of “Nope”, “Translate” or “Never translate Italian”.

The thing is, the page wasn’t written in Italian, it was in English.

Would You Like To Translate It?

The page happened to include a single Italian word, “espresso”, a number of times, which made Google think that the whole page was in Italian, which was:

Potentially confusing for visitors
like many words and phrases in regular English usage, “espresso” has merely been adopted by English speakers.

Potentially annoying for visitors
pop-up bars, including “official” browser pop-ups might be annoying.

Potentially a barrier for conversion
Pop-up bars remove focus from the products and are a distraction from purchasing. “Official” browser pop-ups might be enough to send a visitor running a mile – most of the time in-browser bars appear is with technology warnings, malware, broken SSL certificates and other errors of a more serious nature.

There’s A Quick Fix, But Not An Ideal Solution

Ideally, Google would offer to translate a foreign language into your native language, excluding any foreign words that are in everyday use in your native language (which includes a lot of names of food and recipe ingredients).

Google Translate is not there yet, so there are two paths you can go down:

  1. Don’t change anything (and live with the consequences)
  2. Stop Google from showing the “Would You Like To Translate It?” message completely

It’s a simple thing to implement – you only need to add a Meta Tag to the page of the website that’s experiencing the problem.

If there is an issue with every page of a website, add the tag to each page – obviously if you’re using a CMS such as WordPress, Drupal or other then you can add the tag to your template.

Here’s the Meta Tag:

<meta name=”google” value=”notranslate”>

No Translate Meta Tag

I hope that solves your problem, and leads to better experiences for visitors to your website!