Emoji Indexing in SEO & Google's Search Results
Read our introduction to using Emoji in SEO!
Every now and then, a new technique comes along that can make a website stand out in search results. It's something that SEOs and Internet Marketers pray for .
The world's first Emoji domain was published by Panic, a (great) software company, who went for .la (let's be honest, somebody would have done that sooner or later...).
Emoji is big, no?
Despite this, and despite the huge takeup of the emoji keyboard (I couldn't find any data to support this, but am still willing to bet my reputation on it), there wasn't huge use of emojis in page titles and meta descriptions commercially.
If you google [emoji] you'll see something like this:
Emoji for SEO: The Click-through Rate Question
So will emoji make a result more likely to receive a higher click-through rate? Click-through rates are notoriously tricky to predict, but easy to analyse .
Here are a few places Emojis could be used:
- Page Titles
- ⏰ Meta Descriptions
- Google My Business Listing titles
- AdWords Ads (unless you're in Japan)
What types of emojis can be used?
The 'beauty' of this little language is that it covers everything from the most basic of human emotions through to...ambiguous expressions that convey a deeper emotion that can only truly be understood in the context of the conversation the emoji is used in.
Emojis might be worth to check against your brand guidelines and house style, but most business websites could use these emojis:
- ☎️☎︎℡ Phone
- Sales Graphs/Charts
- Product pictures (you may have a product represented by an emoji)
- People (for 'about' pages)
- Gift (for items on Sale)
If you have a seasonal offering (Christmas, Bonfire Night, other seasons are available) then you're in luck.
- ✈️ Address & Directions
- Different Language versions (throw away your hreflang tags! - just kidding )
Right that's enough writing for now ☕️